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数据报告:甜品转化的最新趋势对奶茶行业很有用

来源:33餐饮网
作者:烟花易冷·发布时间 2019-12-31 09:19

彩票网站送彩金的 YANGZHIGANLUDAOSHAOXIANCAODENGZAIJINNIANDEDAHUO,LAIZITIANPINZHUANHUA。CONG2016NIANKAISHI,HENDUOTOUBUPINPAIDEYANFALINGGANDEYUANTOUDOULAIZIYUCI,LIRU,KUAILENINGMENGDEDANGAONAICHA,HAIYOUXICHADEHENDUOCHANPIN。

彩票网站送彩金的 TIANPINWEILAIDEQUSHIRUHE?NENGJICHAYINDAILAINAXIESHIYONGJIAZHI?12YUE18RI,DIYICAIJINGSHUJUZHONGXINLIANDONGTIANMAOFABULE《2019NIANXIANSHANGTIANSHIXIAOFEIQUSHI》,WOMENLAIKANKAN。

甜品图片一

01 奶香味、水果味等甜品最受欢迎

彩票网站送彩金的 TIANWEISHIXIANSHANGXIUXIANSHIPINDIYIDAKOUWEI。XIUXIANSHIPINSHICHANGSHANG,TIANKOUSHIJUEDUIDEZHUDAOKOUWEI;NAIXIANGWEI、SHUIGUOWEIDENGGUANGFANYIYISHANGDETIANKOUSHOUDAOJIDAHUANYING,ZENGSUGENGKUAI。

彩票网站送彩金的 TIANSHI9YUEKAISHIJINRUXIAOSHOUGAOFENG,BINGYIZHICHIXUDAOZHONGGUONONGLIXINNIAN。11YUE-CINIAN2YUESHIQIAOKELIDEZHUCHANG,HANLENGDETIANQIHEJIELIANBUDUANDEJIERIFENWEI,RANGRENMENDUIQIAOKELIDEXUQIUQIANGJINGQIECHIXU。

彩票网站送彩金的 JINSANNIAN,QIAOKELIXIAOSHOUGUIMO、XIAOFEIZHERENSHUWENDINGZENGZHANG,RENJUNXIAOFEIECHIXUZENGJIA,CHENGWEIGENGDUORENXIAIDETIANSHIPINLEI。

02 95后偏爱巧克力

MEINIANDALIANGXINKELIURUQIAOKELIPINLEI,BINGZHUJIANCHENDIANXIALAI。QIAOKELIXIAOFEIZHEZHONG,XINKEZHANBIJIN5CHENG,LAXINDUIPINLEIZHIGUANZHONGYAO。

95HOUSHILAXINZHONGDIANRENQUN。95HOUDENIANQINGXIAOFEIZHEZAIXINKEZHONGZHANBIJIN3CHENG,ZAILIUSHIKEZHONGZHANBIBUDAO1/4,GENGYILAXIN;ZUIJINYINIAN,95HOUCHAOGUO90HOU,CHENGWEIJINCIYU80HOUDEDIERDAXIAOFEIQUNTI。

95HOUNIANQINGRENPIANAISONGLUHEHEIQIAOKELI。95HOUDUOGOUMAIJIAGEPIANDIDEQIAOKELI,100YUANYISHANGQIAOKELIDEXIAOFEIDIYUQITADAIJI。

沉淀下来的老客人均年消费增加一周内复购人数超过1成,3成以上当月即复购。近一半老客愿意集中购买一种巧克力黑巧克力、牛奶巧克力消费者复购率最高,粘性最大。
 

甜品图片二

03 甜品演进四大趋势

XINDELINIANHEYUANSUBUDUANYINGXIANGBINGSHENTOUDAOTIANSHIZHONG,SHIQIBIANJIEYIQIANSUOWEIYOUDESUDUBUDUANTUOZHAN。SHENMEI、SHIWAN、JIANKANGDENGLINIANZHENGZAIYIQILUOJIGAIBIANHEZHONGSUZHETANGGUOQIAOKELIDENGTIANSHI,ZHIHOUYEHUIYOUXINDELINIANHEYUANSUFAHUILEISIZUOYONG;TIANSHIZUOWEIDIYIDAKOUWEISHICHANGXUYAOBAOCHIKAIFANG,BUDUANTUOKUANZISHENBIANJIE。JUTIXIAOFEIQUSHIBIAOXIANWEISAN:DUOWEIDUOZI、YIYANWEIBEN、WANCHUREXUE、HUASHIYANGSHENG。

01 拓宽口味边界成为无限可能

JIAXINZHEIZHONGXINGSHIJITIANSHITUOKUANZIJIDEKOUWEIBIANJIETIGONGLEWUXIANKENENG。CHUANTONGDEJIANGUO、SHUIGUOZHIWAI,CULIANG、RUPIN、JIU、CHA、HUADENGCIDIJINRUJIAXINXINGLIE,KOUGANSHUYIDEYUZIJIANGJIAXINCHENGXIANCHUYIZHONGBUTONGYIWANGDEKOUWEICHUANGXINFANGSHI。

彩票网站送彩金的 TIANBUSHIWEIYIYAOQIU,YONGYOUDUOYANGKOUGANDEJIAXINQIAOKELIXIAOFEISHICHANGDA。QIZHONG,BAIQIAOKELI、SONGLUQIAOKELI、HEIQIAOKELI、GUORENQIAOKELI、NIUNAIQIAOKELI。DUOZHONGKOUWEIJIAXINQIAOKELIREDUCHIXUSHANGSHENG,RENMENXIWANGZAIYIKOUZHONGPINCHANGDAOGENGDUOWEIDAO。

彩票网站送彩金的 JIANKANGZHUYIDEYINSHITAIDU,RANGCULIANGJIAXINQIAOKELIHUODEDAZHONGXIAI。CULIANG、JIANGUO、HUA/CHA、HONGPEI、SHUIGUOJIAXINYONGYOUJIAODASHICHANGQIANLI。ZHONGDIXIAOFEILIRENQUNSHIJIAXINQIAOKELIXIAOFEIZHULI,QIEXIAOFEIZENGSUMINGXIANKUAIYUGAOXIAOFEILIRENQUN,YINCITAMENSUOPIANHAODECULIANG、JIANGUO、HUA/CHA、HONGPEI、SHUIGUODENGKOUWEIYONGYOUGENGDADESHICHANGQIANLI。

NIANQINGRENGENGAIHUA/CHAJIAXIN、JIUXINQIAOKELI。HONGPEIZHIPINJIAXINHUODENANXINGXIAOFEIZHEHE90HOUDEJIDAHUANYING,95HOUDENIANQINGXIAOFEIZHEDUIHUA/CHAJIAXINHEJIUXINQIAOKELIGENGWEIPIANAI。

甜品图片三

02 审美成为甜食进化的题中之义

彩票网站送彩金的 TANGGUOQIAOKELIXIANGLAIYUTIANMI、WENXIN、XINGFU、LANGMANDENGGANSHOUJINMIXIANGGUAN,GAOYANZHIDANPINHELIHEZONGNENGRANGTESHUSHIKEDETIANMIJIABEI,YEJIRICHANGSHENGHUODAILAIXIAOXIAODEYISHIGAN。SHENMEIYUANSUCHENGWEITIANSHIXIAYIBUJINHUADETIZHONGZHIYI。

彩票网站送彩金的 HONGBAOSHIQIAOKELI,JIESUODINGJIYANZHI。HONGBAOSHIQIAOKELIZUIJINYINIANKAISHIZAIWANGSHANGXIAOSHOU,QIYUANLIAOWEIHONGBAOSHIKEKEDOU,CHANPINCHENGXIANTIANRANDANHONGSE,ZIDAISUANTIANGUOWEI;PINGJIESUANSUANTIANTIANDEDUTEKOUGANHEZIRANPIANFENDECHAOGAOYANZHI,HONGBAOSHIQIAOKELIXUNSUHUODEXIAOFEIZHEHAOGAN。

彩票网站送彩金的 KUAJIEDE“KUANGFENG”LAILE——GAOYANZHIKUAJIEQIAOKELILIHECHENGBAOKUAN。QIAOKELIYUMEIZHUANG、SHIPINDENGSHANGPINDEKUAJIEZUHECHENGWEIBAOKUAN,ZUIJINYINIANXIAOSHOUGUIMOHEXIAOFEIRENSHUTONGBIZENGZHANGJIN50BEI。

03 从内到外的趣味化“革新”

彩票网站送彩金的 TANGGUOQIAOKELIWUYIZHENGZAIJINGLIZHEYICHANGQUWEIHUADEGEXIN,YIXINGTANGGUO、IPLIANMING、PAPAJI……ZHONGZHONGQISIMIAOXIANGDAPOCHUANTONGDUITANGGUOQIAOKELIDENGTIANSHIDEXIANGXIANG,SHIQIGENGJUBIAOXIANLIHEQUWEIXING。

彩票网站送彩金的 YICHANGQUWEIHUA“GEXIN”XIJUANTANGGUOQIAOKELI。TONGXINJIWANXIN,TABUDUANGUDONGZHEHAIZIHE“DAHAIZIMEN”ZAITANGGUOZHONGXUNZHAOGEZHONGQISIMIAOXIANGHEGAOGUAIDELEQU;XINGZHUANGGEYIDETANGGUO、REMENIPLIANMINGKUAN、TANGGUOJI、MIGONGHEDENGBUDUANCHUXIAN,TANGGUOQIAOKELIZHENGJINGLIYICHANGCONGNEIDAOWAIDEQUWEIHUA“GEXIN”。

彩票网站送彩金的 YIXINGTANGGUOQIAOKELIZENGSUZHUOYUE,EGAOZAOXINGYICHANGHUOBAO。TIANMAOYIXINGTANGGUOQIAOKELIZENGSUZHUOYUE,LIANXULIANGNIANLINGZHANGPINLEI;ZUIJINYINIAN,EGAOZAOXINGFEICHANGHUOBAO,XIAOSHOUETONGBIZENGSUJIN2BEI;GELEIKEAIDEXIAODONGWUZAOXINGFENEZUIDA,ZENGZHANGWENDING。

95HOUNIANQINGRENYOUAIBIAOQINGBAOZAOXING、JUXINGTANGGUOQIAOKELI。95HOUZAITESHUZAOXING、EGAOZAOXINGTANGQIAOZHONGZHANBIJIAOGAO;TESHUZAOXINGZHONG,95HOUZUIXIHUANJUXINGHEMINIKUAN;EGAOZAOXINGZHONG, 95HOUGENGXIHUANBIAOQINGBAOKUAN。

LIANMINGSHANGPINLINGZHANGPINLEI,CHAOJIYINGXIONGCHENGZUIREIP。LIANMINGSHANGPINLINGZHANGPINLEI,XIAOSHOUEZENGSULIANXULIANGNIANCHAOGUOTANGGUOQIAOKELIZHENGTI;HelloKittyHEMANWEICHAOJIYINGXIONGLIANGDAIPZHONG,MANWEILIANMINGSHANGPINXIAOSHOUETONGBIZENGSUCHAOGUO2BEI,CHENGWEIZUIREMENIP。

彩票网站送彩金的 NVSHENGYEAICHAOJIYINGXIONG。MANWEIHEZUOKUANSHANGPINDENVXINGGUKETONGBIZENGSUCHAOGUO5BEI,YUANCHAONANXING;HAOSHIYUMANWEIDELIANMINGQIAOKELICHANLIANGUANJUN,ZUISHOUXIAI。

彩票网站送彩金的 CHITANGCHENGLEYIGEXUYAOTILIHEZHILIDEHUODONG。PAPAQIAODACHUTANGDETANGDOUJI,BIANCHITANGBIANGUANGMIGONGDEMIGONGLIHE,RUJINBUJINTANGDEKOUWEIHEZAOXINGBUDUANFENGFU,QUTANGHECHITANGDEGUOCHENGYEBIANDEHUAYANGFANDUO,CHENGLEYIGEXUYAOTILIHEZHILIDEHUODONG。

甜品图片四

04 健康强势逻辑重塑甜食世界

彩票网站送彩金的 JIANKANGSHIDANGXIAZHONGGUODEQUANMINSICHAO,DIZHI、DITANG、DIRELIANGDENGYAOQIUBEIJIAZHUTANGGUOQIAOKELIDENGTIANSHIZHISHANG,HEIQIAOKELIXIAOSHOUMENGZENG,YANGSHENGHUACAOCHACHENGBIAOPEI,JIANKANGDEQIANGSHILUOJIZHONGSUZHETIANSHISHIJIE。

DIZHIDITANGJUJIAOTIANDANGSHIXIAN。JIANKANGHEYANGSHENGGUANNIANSHIRUPOZHU,XIJUANTIANSHISHIJIE,WU(DI)TANG、DI(TUO)ZHI、0ZHIFANG、DIKADENGGUANJIANCIDESOUSUORENSHUHESHENTOULVMINGXIANTIGAO。NVXING、95HOUGUANZHUDIZHIDITANGDERENSHUZUIDUO。

WEIJIANKANGBUPA“CHIKU”,“ZINVESHIYANGSHENG”YOUTIANXINCHENGYUAN。QIAOKELIZHONGDEKEKEHANLIANGZHIJIEJUEDINGQIAOKELIKOUGAN,HANLIANGYUEGAOKOUGANYUEKU;DANSHOUJIANKANGFENGCHAOYINGXIANG,HEIQIAOKELIXIAOSHOUGUIMORENGRANDAFUTIGAO,70%YISHANGGAONONGDUHEIQIAOKELIDEXIAOFEIRENSHUGENGSHIJIEJIEPANSHENG。95HOUPIANAI 80-100% KEKEHANLIANGDEHEIQIAO。

MINGFUQISHI“HUASHIYANGSHENG”——TIANSHIDAPEIHUACAOCHACHENGWEITIANDANGZUIAI。MEINIANCHAOGUO3CHENGQIAOKELIXIAOFEIZHEHUIGOUMAIGESHICHAYE,TAMENZAIXUANGOUCHAYESHI,JIN8CHENGXUANZEHUACAOCHA,TIANSHIYUHUACAOCHADEDAPEICHENGWEIYIGULIUXINGQUSHI。

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